🔹 Section 1: Sales Rep Tools

For reps actively selling and presenting Laetts.

Whether you’re opening new accounts or supporting existing ones, these tools will help you present the Laetts line with confidence. Includes detailed tech breakdowns, inventory references, and onboarding support.

Files List:

  • 📘 Rep Training Guide (PDF)
    A complete onboarding resource for reps — covers product categories, patented tech, talking points, and selling strategies.
  • 📄 Rep Opportunity Sheet
    Overview of the sales role, responsibilities, and what Laetts provides to support you.
  • 📊 Line Sheet (Full Inventory Reference)
    Full product list with styles, sizing, and SKU availability.
  • 📄 Line Sheet Preview
    A one-page visual summary of the Laetts line, ideal for quick reference or pitches.
  • 📚 Product Catalog (20–30 pages)
    Complete catalog with full product descriptions, photos, and technology features — perfect for buyers and professional presentations.
  • 🔬 Tech Sheets (Professional Set)
    In-depth technical breakdowns of our U.S.-patented technologies:
    • HygroHeat™ (Pro)
    • BootGlide™ (Pro)
    • Combined Tech Sheet (Pro)
  • • Merino Thermal System™
  • 🎯 Brand Deck (PDF)
    A visual overview of Laetts’ brand story, audience, and positioning — ideal for pitch meetings and rep self-presentation.
  • 📄 Brand Introduction One-Pager
    A short narrative introduction to Laetts for buyers or reps in a hurry.
  • 🧦 Demo Sock Program Overview
    Details on how to request, distribute, and use Laetts demo socks for trials, fittings, and conversions.

🔹 Section 2: Retail Buyer & In-Store Tools

Materials for stocking, training, and selling Laetts in-store.

These resources support store owners, buyers, and floor staff in understanding the product, placing orders, and promoting Laetts to customers. Use these to train staff, merchandise your displays, and build shopper confidence.

Files List:

  • 📘 Product Brochure (4-Panel, Trade Show Edition)
    A quick, visual overview of Laetts — ideal for shows and first-time buyers.
  • 📚 Product Catalog (Full Book)
    The most detailed reference, with product descriptions, use cases, and full visual layout.
  • 📄 Order Form (Excel)
    Downloadable Excel sheet for placing wholesale orders quickly and accurately.
  • 🧪 Tech Sheets (In-Store Versions)
    Simplified visual sheets for use on the sales floor or at the register:
    • HygroHeat™ (In-Store)
    • BootGlide™ (In-Store)
    • Combined Tech Sheet (In-Store)
  • • Merino Thermal System™
  • 💲 MAP Policy
    Minimum Advertised Price policy — helps protect your margins and align across channels.
  • 🖼️ Sock Stand Poster (A3 PDF)
    Printable poster for in-store display or trade booth merchandising.
  • 🖼️ Display Image
    Photo reference of suggested sock stand layout or display configuration.
  • 🧼 Care & Fit Instructions
    PDF or printed card file explaining proper sock care and sizing guidance for consumers.
  • 📋 Quick Staff Intro Sheet (optional)
    Short cheat sheet for floor staff covering the product categories and key tech benefits.

🔹 Section 3: Shared Dealer Support Assets

Marketing and visual materials to support your business.

Use these assets for web listings, social media promotion, or internal education. Laetts encourages strong brand visuals and consistency — reach out if you need co-branded or custom content.

Files List:

  • 📸 Lifestyle + Product Images
    A curated image pack (ZIP) with approved high-res photos for your online store, social channels, or printed catalog use.
  • 🖍️ Optional Logo Files
    Laetts logo files (PNG/SVG) for co-branded materials — available by request or included here if you choose.

🔹 Section 4: Contact & Help

Need help or custom support?

If you're having trouble accessing materials, need assistance placing an order, or want to request display tools or demo socks — we're here to help.

📧 sales@laetts.com
📞 (801) 589-6819