Following our October TV interview — where we demonstrated how BootGlide™ makes ski boots easier to put on and how HygroHeat™ warms without bulk — retailers reached out asking one question:
“Where can we see these in person?”
That interview created unexpected momentum (link to your Channel 5 segment here), and now we’re taking Laetts to both West and East Coast regional preview shows so retailers can experience our patented technologies hands-on.
Laetts will showcase our Winter ’26 lineup including:
- Ultralight Ski Socks – Pro-level precision, best seller
- BootGlide™ Easy-On Socks – Patent-allowed tech zones that reduce friction inside boots
- Merino Thermal System (HygroHeat™ × Merino Wool) – Patent-allowed warmth foundation for all Laetts socks
- Compression + HygroHeat™ Socks – Warmth + lower-leg support in one sock (a combination uniquely ours in the market)
- Youth BootGlide™ – Because kids should never fight with boots
- Fishing, Hiking, Everyday Warmth Socks – Same thermal technology, year-round use
Western U.S. Preview — Salt Lake City, UT
Intermountain Preview Trade Show
📅 November 16–18, 2025
📍 Utah State Fairpark, Salt Lake City, UT
What retailers will see at the booth:
- Ultralight Ski (best seller)
- BootGlide™ Collection — ski + snowboard + youth
- Compression × HygroHeat™ (market-unique offering)
- Heavy Fishing & Hiking — off-season revenue opportunity
For shops in the Rockies and Mountain West, this is your first chance to carry Laetts.
Transition
Not in Utah?
We’re coming East next.
East Coast Retailer Previews — NJ, MA & NH
Laetts will be exhibiting with EWSRA and 360 Adventure Collective, letting East Coast buyers preview the full Winter ’26 lineup.
📅 November 18–20, 2025 — Edison, NJ (EWSRA)
📅 December 8–11, 2025 — Worcester, MA (360 Adventure Collective)
📅 January 5–8, 2026 — Manchester, NH (360 Adventure Collective
Why Retailers Love Laetts
✅ Patent-allowed technologies, not just “features”
- BootGlide™ – engineered friction zones for effortless boot entry/exit
- HygroHeat™ Thermal System – FIR warmth activation + Merino foundation
- Merino Thermal System™ – the base platform for all Laetts socks
✅ Market-unique compression warmth
- Only brand combining Compression + HygroHeat™ for warm, energized legs
✅ Fit + comfort that sells itself
- “The first time my boot finally felt right” — common customer reaction
✅ Sell-through friendly
- Multiple weight classes and a true category system: Ski, Snowboard, Hiking, Fishing, Youth
Book an appointment
About Laetts
Laetts designs patent-allowed high-performance ski and outdoor socks that solve real problems: cold feet, pressure points, and difficult boot entry. Built on our Merino Thermal System™ platform (HygroHeat™ × Merino), every Laetts sock delivers warmth without bulk, precision without discomfort, and convenience without compromise.